Why Microtransactions Are a Cancer to Gaming

“All we know is fake fodder and buying shit. That’s how we speak to each other, how we express ourselves, is buying shit. What, I have a dream? The peak of our dreams is a new app for our Dopple, it doesn’t exist! It’s not even there! We buy shit that isn’t there!”

– Bing, Black Mirror

Microtransactions, or exchanges of real-life currency for in-game assets such as cosmetic items, weapons, or gear pieces, are a cancer to gaming, and they’re spreading faster than we can get rid of them. This is demonstrated by the ongoing “Reddit versus EA” debacle, which began on November 12, 2017 when a Reddit user complained that despite purchasing the Deluxe Edition of Star Wars Battlefront II (2017) for US $80, they still could not play as Darth Vader. One would expect to play as this hallmark Star Wars character in their Star Wars video game, yet you need to spend a substantial amount of time (approximately 40 hours) grinding just to unlock even the most basic characters like Luke Skywalker, Han Solo, or Rey.

A PR representative of EA wrote a comment on the Reddit user’s post that essentially defended the overinflated time spent to unlock characters by asserting that it promotes a “sense of pride and accomplishment.” This response was an obvious sugarcoat over the fact that the progression system in Star Wars Battlefront II, including its design and design philosophy, is solely intended to incentivize players to spend money on microtransactions so that they will not have to spend as much time grinding for their preferred characters. The comment was therefore downvoted over 670,000 times—the most downvotes in Reddit’s history—and snowballed into an unprecedented amount of community backlash that in effect prompted EA to lower the cost of credits to unlock a character by 75%.

UPDATE: As of November 16, which is conspicuously right before the game releases, EA has suspended Battlefront 2’s star cards until further notice.

Even if Battlefront II was completely devoid of its exploitative microtransactions (which it never will be), I still wouldn’t purchase the game because I am not a fan of the Star Wars universe. Nonetheless, I felt I had to speak up on the matter because microtransactions are ruining much of what I love about video games, from that sense of “pride and accomplishment” I feel upon completing a difficult challenge to working towards a goal that I would otherwise be unable to reach if I lazily spent my money just to cut a few corners.

Take, for instance, the Vidmaster achievements in Halo 3: ODST (2009), which, if unlocked, would grant players access to a highly-coveted gear set—Recon—that was previously exclusive to Bungie employees. The Vidmaster challenges were no easy feat and, might I add, a living nightmare if you and your teammates kept screwing up. Three challenges that stood out to me the most were Annual, Endure, and Deja Vu.

For Annual, you and three other players needed to complete the last mission in Halo 3 with the Iron skull active, which made it so that if one player died, the whole team needed to restart the entire mission! In addition, Annual required that everyone must finish the mission in Ghosts, and not in Warthogs. For Endure (the widely regarded most frustrating of the three), four players needed to pass the 4th set, or the 60th wave, in Heroic Firefight on any mission of their choosing. This could take up to four hours depending on if you were careful. At a minimum, the achievement would take ninety minutes depending on if you were feeling risky. Finally, for Deja vu, four players needed to complete the Halo 3: ODST mission “Coastal Highway,” again with the Iron skull active and without using Warthogs or Scorpion Tanks.

To that end, to attempt to unlock a Vidmaster achievement was to set yourself up for unfathomably soul-crushing disappointment, disillusionment, and frustration. Can you imagine how you would feel after playing through Coastal Highway for two hours with your good buddies and successfully reaching the end of the mission only to die from something stupid like a plasma grenade to the face, screwing it up for everyone else? On the contrary, can you imagine the level of pride, satisfaction, and bliss you would feel if you actually managed to complete all seven of these daunting achievements that the average Joe would give up on because he doesn’t have any faith in himself?

The pain and anguish you felt from failing a Vidmaster challenge versus the extreme ecstasy you felt from overcoming it means that you knew exactly what someone in a multiplayer lobby had to go through to acquire a full set of Recon armor. If you, too, were lucky enough to acquire Recon, you had every excuse in the book to say, “I sweat, I bled, and I cried, but in the end, I did it.” That’s something you cannot say when you circumvent all of that hard work by simply purchasing a piece of gear via a microtransaction, because saying “I did it” is not the same thing as saying “I paid for it.”

But it appears that circumventing hard work by purchasing a microtransaction is about the only option you have if you want to deck out your video game character in 2017. In cases that affect gameplay, you’re forced to either arduously grind for hundreds of hours or spend hard-earned cash just to gain a modicum of an advantage over your opponents. Halo 5: Guardians (2015) is a perfect example of this: all progression is based on “requisition packs” that are purchasable via in-game credits or real-life currency, and net you pieces of gear, weapons, emblems, stances, and assassination animations of varying rarities. The catch is that premium REQ packs aren’t guaranteed to net you that weapon you’ve always wanted, as it’s all based on a random number generator (unlike Halo 3 or Reach). You could therefore spend hundreds of dollars on gold-tier REQ packs, and even then, you won’t have unlocked everything the game has to offer.  Sure, Guardians isn’t by definition “pay to win,” but it doesn’t have to be to ruin the multiplayer experience.

Overall, microtransactions akin to Battlefront’s star cards or Halo 5’s REQ packs make publishers oodles of money, so they won’t magically disappear all because of a few hundred thousand downvotes on Reddit—we have to discipline ourselves into not purchasing them, too. Until sales numbers reflect our frustrations, this greedy and insidious business model will become so prevalent that one day, a $60 game will cost you $500.

Why You Might Be Self-Destructing Without Even Realizing It

Almost every scientific textbook teaches us of the placebo effect, a tactic used by researchers in which their subjects are provided with treatments that they expect will elicit certain reactions. Depending on the nature of the control treatment, subjects may react in ways that confirm the researchers’ expectations, providing contrast to the experimental treatment so that a conclusion can be drawn. The same can be said for the rest of us in that our behaviors, like the reactions subjects have to the placebo pills, are nothing more than projections of our inner beliefs. This phenomenon is known as the self-fulfilling prophecy, and you might not have known about it before. Or you might have already known about it, in which case you should probably stop reading this article. What knowledge do you possibly have to gain here?

That right there was a micro self-fulfilling prophecy. I assumed that because you already possessed knowledge on the topic I was covering, there was virtually no value to be gained in continuing to read about it, which might have prompted you to close the page without giving the article a chance. That is, either you knew about the idea of self-fulfilling prophecies, or you didn’t know about the idea of self-fulfilling prophecies. The end result is the same: you don’t walk away feeling like you’ve learned anything new. At least if you stuck around long enough to finish reading the article, you might have learned something of interest.

Self-fulfilling prophecies are defined as beliefs we have about ourselves that cause them to become true in reality, oftentimes unknowingly. My favorite example of the self-fulfilling prophecy is the journey of Anakin Skywalker.

Star Wars fans like to condemn the prequel trilogy because it pales in comparison to the original and was incompetently directed. You wouldn’t know it, but Revenge of the Sith (2005) is actually one of my all-time favorite movies. I find that it explores Anakin’s transformation into Darth Vader quite adeptly, and is an intriguing character study.

Anyone who is familiar with the Star Wars universe knows about the tragedy of Anakin Skywalker. Anakin fell victim to the self-fulfilling prophecy upon dreaming of his wife, Padme, who died in childbirth. His visions eventually became so disturbing, and his fear so paralyzing, that he went to extreme lengths to prevent his dream from ever happening. He joined the Dark Side, murdered children, and betrayed his long-time mentor, who was basically a father figure to him for more than half of his life. Padme ended up dying in childbirth anyway, and Anakin became the infamous Darth Vader who would go on to destroy entire planets. His transition from Jedi to Sith is an exemplary demonstration of the self-fulfilling prophecy because his fears about his wife’s death are what caused his wife’s death.

Every day, self-fulfilling prophecies can either undermine or nurture the relationships we have with ourselves and others. We might not be aware of them at all times, but we can be certain they are lurking somewhere in the far background, regulating our attitudes toward the world and guiding the behavior that follows. This creates a positive feedback loop of action and reaction, cause and effect, which invariably manifests itself in the real world.

Another example of the self-fulfilling prophecy is the difficulty people experience in trying to find dates and cultivate meaningful, long-lasting relationships. A multi-billion dollar industry was founded on the idea that the dating world is overwhelmingly complicated, and that the average person can no longer find love by conventional means. People contemplate why love has eluded them for so long, endlessly convincing themselves that the standards for beauty have reached enormous heights and that it would be impossible for anyone to ever like them. And yet, have they not stopped to consider that their notions of what constitute beauty and glamour are what inadvertently cause them to appear as unattractive to outside observers and therefore experience difficulty in finding dates? Maybe if they stopped believing they were so unattractive, they would become supermodels.

Since our moods are so strongly affected by our internal self-beliefs, the next time this article comes to mind, I would advise you to take note of something. Focus on your mood in the moment and observe how it is affecting those in your presence, looking for any slight change in people’s behavior toward you. You’d be surprised that how you view yourself deep down goes a longer way in getting others to like you than the façade you spend so much energy sustaining.

Be less like Anakin and more like Luke. Don’t murder children!